How SkyAbove Political partnered with Bastrop County Conservatives to help their endorsed candidates — Wini Griffin and Dãna Tovar — win seats on the Smithville City Council through a coordinated, community-powered campaign.
SkyAbove Political supported Bastrop County Conservatives (BCC) endorsed candidates Wini Griffin and Dãna Tovar in their bid for the Smithville City Council. Neither had run for office before — they were community members, mothers, neighbors, and volunteers who believed Smithville deserved better representation. But they faced a daunting reality: two entrenched incumbents with name recognition, donor networks, and the full weight of the status quo behind them.
One of the incumbents, along with certain individuals from outside the city, ran a negative campaign spreading misinformation about questions that had already been asked and answered. But we proved that reinforcing a positive campaign message about the candidates' beliefs, values, and goals will win the hearts of voters.
Working closely with BCC, SkyAbove delivered a packaged solution — targeted Facebook advertising in conjunction with phone calls, texting, block walking, and promotional materials. It was a true team effort that combined grassroots organizing with precision digital strategy.
In partnership with Bastrop County Conservatives, SkyAbove built a hyper-local Facebook advertising campaign as part of a coordinated effort that included phone banking, texting, block walking, and promotional materials — a complete packaged solution that spoke directly to Smithville residents.
Every ad was geo-targeted exclusively to Smithville, TX citizens. No wasted impressions — every dollar reached a potential voter.
Real Smithville residents speaking on camera about why they support Dãna and Wini. Authentic voices, not polished political ads.
Core message: your city council should be transparent, accountable, and accessible. We hammered this theme across every creative.
Dedicated ads for early voting times, election day logistics, and 'your vote matters' messaging to drive turnout in a low-attention race.
Messaging centered on 'Your Voice Matters' — showing voters that these candidates would actually listen and represent them.
Educational content showing how local elections directly shape daily life — roads, water, parks, safety — making the race feel urgent.
Your city council should operate in the open. No backroom deals. No hidden agendas.
Smithville deserves leaders who look like, live like, and listen to the people they serve.
Every resident has a right to be heard. These candidates will fight for your seat at the table.
From water bills to road repairs — your city council makes decisions that affect you every single day.
Low turnout elections are won by the establishment. We mobilized voters who'd never voted in a city race before.
Real neighbors, real testimonials, real support — not political machines, but people power.
FACEBOOK FEED • FACEBOOK STORIES • FACEBOOK REELS • FACEBOOK VIDEO • AUDIENCE NETWORK
From voter education graphics to community testimonial videos, every piece of creative was designed to resonate with Smithville residents and drive them to the polls.
FACEBOOK FEED • FACEBOOK STORIES • FACEBOOK REELS • AUDIENCE NETWORK
On election night, Smithville sent a clear message: the community wanted change. Both Wini Griffin and Dãna Tovar won their races, defeating seated incumbents and becoming the newest members of the Smithville City Council.
First-time candidates can beat incumbents with the right strategy
Video testimonials from real residents are more powerful than any polished ad
Hyper-local Facebook targeting works in small-town races
Voter turnout messaging can change the outcome of low-attention races
Positive messaging about beliefs, values, and goals beats negative campaigning
Women candidates win when given the right platform and support
SkyAbove Political and Bastrop County Conservatives proved that when you combine grassroots organizing with precision digital strategy — a true packaged solution of phone calls, texting, block walking, promotional materials, and targeted advertising — first-time candidates can overcome every disadvantage and win.
If you're ready to run — we're ready to win.
