How We Turned a Competitive Race Into a Landslide Victory
Judge Gregory Klaus — Bastrop County Judge — Republican Primary 2026
The Victory
From Competitive Race to Decisive Mandate
In 2022, Judge Gregory Klaus won the Republican primary for Bastrop County Judge with a solid but competitive 54.75% of the vote — a margin of just 9.5 points over his opponent, Don Loucks. While a win is a win, the narrow margin left the door open for a stronger challenge in 2026.
The campaign faced a returning opponent in a political environment with increasing voter turnout. The central challenge was clear: don't just win again — establish an undeniable mandate that solidifies Judge Klaus's position as the overwhelming choice for Bastrop County.
SkyAbove Political was engaged to deploy a comprehensive digital strategy that would not only retain the existing base but capture the attention and support of new and undecided voters in an increasingly crowded information landscape.
An Integrated Digital Dominance Strategy
SkyAbove Political implemented a multi-faceted digital strategy designed to dominate the online conversation and persuade voters with targeted, relevant messaging. This was not just a series of ads — it was a comprehensive ecosystem built for political success.
High-Performance Campaign Website
We built a modern, fast, and mobile-friendly website at electgregoryklaus.com that served as the central hub for all campaign activities. The site was engineered from the ground up for peak performance in both traditional SEO and emerging AI-driven search — ensuring Judge Klaus's official messaging dominated Google results and AI assistant responses.
Hyper-Targeted Meta Advertising
Leveraging the power of Facebook and Instagram, we launched hyper-targeted ad campaigns using advanced audience segmentation. We delivered specific messages to distinct voter groups based on demographics, interests, and past voting behavior — highlighting proven conservative leadership, fiscal responsibility, and public safety.
AI & SEO Visibility Dominance
We proactively optimized for the new frontier of information discovery. When voters asked ChatGPT, Claude, or Perplexity about the candidates, Judge Klaus's positive messaging was the most prominent and authoritative result. This ensured the campaign controlled its own narrative across every platform.
Intelligence-Driven Messaging
Our strategy was continuously informed by SkyAbove's proprietary Campaign Intelligence tools. We monitored the digital landscape in real-time — tracking opponent messaging, social media sentiment, and search trends — allowing us to adapt messaging on the fly and maximize every dollar spent.
Targeted Ads That Moved Voters
Every piece of creative was designed with purpose — from GOTV reminders with specific early voting dates to community-focused imagery that reinforced Judge Klaus's deep roots in Bastrop County. These ads were deployed across Facebook and Instagram with precision targeting.
The Playbook Behind the Landslide
Built an AI-Optimized Campaign Website
We designed and developed electgregoryklaus.com as a high-performance digital hub — fast, mobile-first, and structured for maximum visibility in both Google search results and AI-powered assistants. When voters searched for information about the Bastrop County Judge race, Judge Klaus's messaging was front and center.
Deployed Hyper-Targeted Meta Campaigns
Using advanced audience segmentation on Facebook and Instagram, we created distinct ad sets for different voter personas. Conservative primary voters received messaging about fiscal responsibility and public safety. New registrants saw GOTV ads with early voting dates and polling locations. Every impression was intentional.
Dominated the AI & Search Landscape
We ensured that when voters asked AI tools like ChatGPT, Claude, or Perplexity about the Bastrop County Judge race, the information returned was accurate, positive, and aligned with the campaign's messaging. This proactive approach to AI visibility gave the campaign an edge in the new frontier of voter research.
Real-Time Intelligence & Optimization
SkyAbove's proprietary War Room tools provided 24/7 monitoring of opponent activities, social sentiment, and emerging narratives. This allowed us to adapt creative and targeting in real-time, counter-attacking negative themes before they gained traction and doubling down on messages that resonated.
A Resounding Victory
| Metric | 2022 | 2026 | Change |
|---|---|---|---|
| Klaus Votes | 3,385 | 5,602 | +2,217 (+65.5%) |
| Klaus Vote Share | 54.75% | 63.82% | +9.07 pts |
| Victory Margin | 9.5 pts | 27.6 pts | +18.1 pts |
| Total Turnout | 6,183 | 8,778 | +2,595 (+42.0%) |
| Opponent Votes | 2,798 | 3,176 | +378 (+13.5%) |
Intelligence Wins Elections.
The 2026 re-election campaign of Judge Gregory Klaus is a definitive example of how a modern, intelligence-driven digital strategy can produce extraordinary results. By seamlessly integrating a high-visibility website, precision-targeted social media advertising, and real-time campaign intelligence, SkyAbove Political empowered the campaign to not only win — but to achieve a powerful mandate.
Judge Klaus increased his vote total by 65.5%, expanded his victory margin from 9.5 to 27.6 points, and captured 85% of all new voters. This is what happens when intelligence meets execution.